Why Every Business Should Invest In Data Verification Services


Why Every Business Should Invest In Data Verification Services

Why Every Business Should Invest In Data Verification Services

Customers want services that are top notch. The need for usable and verified data is high. This is where a good data verification service provider delivers. Apart from that, companies that provide such services can help in ensuring the data is valuable. Using in-built mechanisms that would identify accounts that are temporary or used too infrequently. This in turn helps customers that use email marketing bring down the rates of complains and improve on delivering emails as well.

How do offshore data verification services help business? Here are some of the most common benefits:

# Real time checks
Through email verification, real time checks right from the server is possible. It helps determine the authenticity of the email, if it is an active or a registered account or not. This helps companies isolate the emails accounts that are dormant or non-responsive.

With phone verification services, real time capturing of data is possible, which helps create a database of only those phone numbers that are working and can be dialed. With such services, a company can also understand if the phone is a business or a personal number too, along with demographic and geographic information of the number as well. All this information can help in proper segmentation of users, and increases the chances of conversions through email marketing or cold calling.

# Clean Data
When companies decide to use data verification procedures, clean data is assured as an output. There may be many means and ways to acquire client data, maybe through retail checkouts, call centers, online web form filling and more. However, if the data is inaccurate, the company wouldn’t be able to get in touch with the customers, and hence would lose out on potential sales too. On the other hand, clean and verified data ensures that the company’s efforts are focused in the right direction.

# The importance of time
With the best verification data services in place, companies can have leads that convert easily. This would help companies identify, if the web form being filled online was from a real human or an automated bot.  Usually, it takes a customer two or three minutes to read through and fill a short questionnaire, however, if it is less than thirty seconds, this would mean it was filled with the help of a bot. The latter is suspicious activity which needs to be filtered, or else frauds could happen.

The amount of data left out there to be verified for accuracy is of mammoth size. Hence, choosing the right services for data verifying and accuracy needs is a must. When the data is clean and verified, accuracy comes by and redundant data is removed for good. This helps with marketing and promotional efforts too. Client’s names and addresses would be of those who are willing and waiting to buy or try the products and services, companies have on offer.

Summing up
By hiring an offshore data verification services provider, you can get all these benefits without paying through your nose. Just make sure that you choose the right company for the job.